A lot of Cyprus business sites are built in English only, because the owner is comfortable in English or the template came that way. It's an understandable shortcut, and it's also leaving real customers and real search traffic on the table. Here's what an actual GR/EN build changes, not just the theory.
A page in Greek can rank for Greek searches, and a page in English can rank for English searches. They don't compete with each other, they add up. An English-only site is simply invisible to every search typed in Greek, which in Cyprus is a large share of local, high-intent searches: people looking for a specific service, right now, near them.
Running English copy through an auto-translator produces a Greek page that reads exactly like what it is, and Cypriot and Greek visitors notice immediately. Real bilingual copy is written twice, in two distinct voices, with the phrasing a native speaker would actually use. That difference is the whole point; a bad translation can cost more trust than having no Greek version at all.
Not every visitor is bilingual, and not every visitor who is will bother clicking a language toggle before deciding whether to trust a business. Older customers, more traditional industries, and anyone browsing quickly on their phone are far more likely to just leave than to go looking for a Greek option that isn't obviously there.
An English-only site isn't wrong for Cyprus. It's just half the market, showing up as invisible on Google for the other half.
Every Nerwx build ships GR/EN from day one, with a real instant toggle instead of a separate half-finished Greek site bolted on later. It's one of the reasons the work across different industries holds up. The language switch is treated as core to the build, not an add-on. If you're weighing whether it's worth it for your business, that's covered directly in the FAQ.
If your site is currently English-only and you want to know what a proper Greek version would actually involve, start a project and ask. It's usually less work than people expect.